The National Boards and the Australian Health Practitioner Regulation Agency (Ahpra) have published an advance copy of the revised Guidelines for advertising a regulated health service, along with an advance copy of an updated Advertising compliance and enforcement strategy for the National Scheme and an Evaluation snapshot, an overview of the evaluation of the strategy.
The guidelines have been revised to ensure that they effectively and clearly explain the requirements for advertising a regulated health service under the Health Practitioner Regulation National Law, as in force in each state and territory.
The guidelines and strategy are being published in advance of them taking effect from Monday 14 December 2020. This will give advertisers and other stakeholders an opportunity to become familiar with the new information contained in the guidelines and strategy before they come into effect.
Summary of changes to the guidelines
Changes to the guidelines include:
Summary of changes to the strategy
Changes to the strategy include:
**Resources to support the guidelines **
Ahpra's aim is to help everyone - practitioners, other advertisers and the public - be informed about the advertising requirements under the National Law. Website resources and information will be updated when the revised guidelines and strategy take effect on 14 December 2020.
You can find information about the advance copy of the guidelines and strategy at https://www.ahpra.gov.au/Publications/Advertising-resources.aspx.